So, I assume you’ve heard all about the commotion that came with the release of Kendall and Kylie’s vintage tees. The famous sisters were forced to pull their vintage t-shirt line after receiving legal threats and being heavily criticized, being called “disrespectful” and “disgusting.”
The reality stars (supermodel and business woman) are relatively new to the fashion industry but have become increasingly popular since the release of their Kendall and Kylie fashion brand. They started off aiming their clothes at ‘the California girl’ but have gradually expanded and recently, decided to release a line of vintage t-shirts. This was a mistake as the girls were targeted by lawyers and members of the public for featuring images associated with their brand and themselves on top of of musical artists, such as Notorious BIG and Tupac Shakur.
Voletta Wallace (Notorious BIG’s mother) confirmed that they had not been contacted by the Jenners or their brand with a request to use her son’s image and threatened the girls with legal action if the tees would be continued to be sold. Other influential figures like Sharon Osborn also publicly criticized the t-shirts, “Girls, you haven’t earned the right to put your face with musical icons. Stick to what you know…lip gloss.”
It is true, the girls really should have asked permission to put their images next to ones of musical icons before selling their tees for $125 each. However, this decision was made out of ignorance and was not intended to be exploitation. Maybe the girls hadn’t earned the right to use the images but it was out of admiration for those artists that the girls used them on their tees. They must have thought that they were being creative by using admired images and blending them with their own brand. You have to admit, the tees do look quite cool and it is obvious that no harm was intended.
The Jenners immediately pulled the tees once they realised that they were caught up in controversy, removing any trace of the tees from their instagram. Kendall Jenner decided to wave the white flag with her twitter apology:
“These designs were not well thought out and we deeply apologise to anyone that has been upset and/or offended, especially to the families of the artists. We are huge fans of their music and it was not our intention to disrespect these cultural icons in anyway. The tee shirts have been pulled from retail and all images have been removed. We will use this as an opportunity to learn from these mistakes and again, we are very sorry.”